Car Configurators as Marketing Tools
If you were a car buyer in years past and you wanted to get ideas of what features would be nice on your car, you needed to go to the nearest car dealership and check out the brands and the features that they have that would interest you. And in the car dealership they will give you the best offers if you buy a car fast. This was the usual scenario during those years which can be aptly called the dark ages of automobile marketing, and the process is called ‘kicking the tires.’ And nobody offered you coffee. Instead they gave you their business card with some brochures of what the dealership offers.
A visit to a car dealership is no longer needed if you only want to do some research on car brands and the features that you can have on them. It can all be done online through virtual shopping, personalizing you car through car configurators set up by every car manufacturer known. So, when a customer visits a car dealership today, it often indicates a sure sale.
Automobile manufacturers are using the car configurator as their marketing tool. This has also become an important element in the digital campaign and social media asset of the different popular car brands. Now using Facebook functions, your friends can access the car configuration that you have made for your dream car.
One of the most popular brands is said to get an average of more than 3 million hit a month. For websites with car configurators, this statistic is true. Most website visitors use the car configuration process.
You can forward you car configuration to a car dealership so that you can get a quote. This is the big sales secret. Twenty five percent of car configurator users who asked for a quote ended up buying the car of their choice.
Fusing different components and leveraging data is what a known car brand uses its car configurator for. Car buying, for them, is something personal. When people start buying a car, they are rational but along the process, they become emotional about the whole thing. So the confiugrator was built so that sight, sound, and motion is brought together for a great customer experience.
The sales of cars and SUVs have reached thousands through the help of the car configurator tool.
All car configurators, whatever manufacturer or brand it carries, has the same goal and that is to lead the dreamer to the dealer. Having said that, it is still best to visit a car dealership to check out the features, more of a physical configurator.
Source: http://www.carnewscafe.com/2016/05/heres-new-fiat-tipo-will-make-waves-automotive-industry/