Car Configurators as a Sales Tool
If you are confused on what car to buy for yourself, you can use a car configurator tool online to help you look for one. There are steps by which a car configurator can lead you to your dream car.
What a car configurator can do is to allow the customer to define the features or qualities that he wants in a car that he will purchase. The customer needs to input more information so that the configurator can give a short list of the product the customer is looking for.
A good example of this is when a customer goes to a car dealership website not knowing what to choose from among the thousands of cars for sale. For the customer to be able to decide, the car configurator takes him step by step in the decision making process. Three steps will allow the configurator to know what the customer wants. It can ask for a car brand, a model and color. then he will find exactly what he is looking for. This simple procedure allows customers to browse through thousands of potential cars which they are not looking for. Because it is very convenient and time saving, a car configurator is the best aid for those who are undecided.
A well designed car configurator can reduce multiple misguided clicks into a few simple selections. IF they need parts, then the configurator can help them in this too. Compatibility are best handled by car configurators. Customer service will then be easier for retailers.
With a car configurator in a website, owners benefit from this in the contribution it makes in sales. A configurator will determine what the customer wants and so if the site owner is monitoring customer activity on the configurator, then he will know exactly what they want. The interest of the customer is shown on how he responds to the configurator.
With modern day car configurators, customers are able to customize the cars that they want. Now car brands have car configurators where you can actually put the car features that you want. If you want to get that specific car that you have configured you can bring your design to the dealership for which they will offer a quote. Many customers end up buying a car after using the configurator and contacting the dealer.
What’s new with car configuration is that there they incorporated sight, sound, and motion around the customer’s experience. There are even animated clips and interactive drag-and-drop functions as well as the requisite specs in some car configurators.
There is one goal for car configuration and that is to drive the customer to the dealer. But, after all this has been done, it is still best to visit a dealerships and do a physical configuration instead.
Source: http://www.impreautos.com/auto-blog/advice-to-help-you-buy-a-more-reliable-car/